Epic says that Apple has once again rejected its submission for a third-party app store, according to a series of posts on X. The company says that Apple rejected the latest submission over the design and position of the “install” button on the app store, claiming that it too closely resembles Apple’s own “get” button. Apple also allegedly said that Epic’s “in-app purchases” label is too similar to its own label, used for the same reason.
The maker of Fortnite suggests that this is just another salvo in the long-running dispute between the two companies. Epic says that it’s using the same “install” and “in-app purchases” naming conventions found “across popular app stores on multiple platforms.” As for the design language, the company states that it’s “following standard conventions for buttons in iOS apps” and that they’re “just trying to build a store that mobile users can easily understand.”
1/3 Apple has rejected our Epic Games Store notarization submission twice now, claiming the design and position of Epic’s “Install” button is too similar to Apple’s “Get” button and that our “In-app purchases” label is too similar to the App Store’s “In-App Purchases” label.
— Epic Games Newsroom (@EpicNewsroom) July 5, 2024
Epic has called the rejection “arbitrary, obstructive and in violation of the DMA.” To that end, it has shared concerns with the European Commission in charge of tracking potential Digital Markets Act (DMA) violations. The company still says it’s ready to launch both the Epic Games Store and Fortnite on iOS in the EU in “the next couple of months” so long as Apple doesn’t put up “further roadblocks.”
This is just the latest news from a rivalry that goes back years. The two companies have been sparring…
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