Hello and welcome to Eye on AI.
Today, I’m bringing you an exclusive look at new research that shows how generative AI is rapidly increasing the number of fake reviews online, deceiving users into downloading apps infected with malware and also deceiving advertisers into placing ads on malicious apps.
The fraud analytics team at DoubleVerify—a company that provides tools and research to advertisers, marketplaces, and publishers to help them detect fraud and safeguard their brands—is today releasing research describing how generative AI tools are being used at scale to create fraudulent app reviews faster and easier than ever before. The researchers tell Eye on AI they found tens of thousands of AI-generated fake reviews propping up thousands of malicious apps across major app stores including the iOS store, Google Play store, and app stores on connected TVs.
“[AI] is basically allowing the scale of fake reviews to escalate so much faster,” Gilit Saporta, senior director of fraud analytics at DoubleVerify, told Eye on AI.
Fraudulent reviews are a long-standing issue online, especially on e-commerce platforms such as Amazon. Earlier this month, the FTC finalized rules banning fake reviews and related deceptive practices, such as buying reviews, misrepresenting authentic reviews on a company’s own website, and buying fake social media followers or engagement.
The finalized rules also explicitly ban reviews that are AI-generated, which have been increasingly flooding sites like Amazon, TripAdvisor, and wherever reviews are found since generative AI tools became readily available, according to DoubleVerify. In their new findings, the company’s fraud researchers describe how generative AI is causing the already prevalent problem to…
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