Microsoft confirms Bing pop-up ads in Chrome on Windows 11 & Windows 10 | Laptop News

Microsoft is rolling out a new server-side update that could trick some people into using Bing as a default search engine in Google Chrome.

While using Google Chrome, I encountered a Bing pop-up on the right side of the browser. For a moment, I thought Chrome was infected with malware, but it turned out to be a new Microsoft campaign.

In a statement to Windows Latest, Microsoft confirmed the company is testing a “one-time” notification that encourages people to use Bing as a default search in Google Chrome. The pop-up also advertises Bing’s free access to ChatGPT-4, where users can get “hundreds of daily chat turns with Bing AI”.

“This is a one-time notification giving people the choice to set Bing as their default search engine on Chrome. For those who choose to set Bing as their default search engine on Chrome, when signed in with their MSA they also get more chat turns in Copilot and chat history,” Microsoft told Windows Latest over email.

“We value providing our customers with choice, so there is an option to dismiss the notification,” the company added.

Windows pop-ad changes Chrome’s search settings, and switches to Bing from Google if you click “Yes”

In our tests, we noticed that this Bing pop-up isn’t part of a Windows update, and it is possibly linked to either BCILauncher.EXE or BingChatInstaller.EXE, which were added to some systems on March 13.

Microsoft signs the two files, and you’ll find them inside the c:\windows\temp\mubstemp folder.

The pop-up, which is linked to the above files,…

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