Microsoft responds to Rewards gift card redemption price changes complaints | Laptop News

As some of you might have noticed, exchanging Microsoft Rewards points for a Microsoft Gift Card now requires more points than before. This change could vary, but it could be up to 30% in some regions and for some accounts. In a statement to Windows Latest, Microsoft confirmed the company regularly tunes the methods for redeeming points.

Over the past few days, Microsoft Rewards users reported that redeeming points for Gift Card is a lot more expensive now, and some are unhappy with the recent changes. Up until recently, getting a €2 Microsoft Gift Card at Level 2 needed 1,860 points (down from 2,000 at Level 1). Now, it’s up to 2,395 points (from 2,610 at Level 1).

This hike in points is also for €5 and €10 Microsoft Gift Cards. The €5 card used to be 4,650 points and is now 5,170, while the €10 card went from 9,300 points to 10,335. Is this change limited to people in Europe? We don’t know, but it appears to be some sort of testing.

In a statement to Windows Latest, Microsoft explained the recent changes to the gift card redemption pricing are part of the regular tuning to reflect “growth” and “expansion”:

“Over the last few years, the Microsoft Rewards program has regularly evolved to reflect our growth and expansion. We evaluate every change closely, tuning the methods and frequency through which our members can earn and redeem points. Whether searching with Bing, browsing with Edge, playing on Xbox, or making purchases in the Microsoft store, we know our members take delight in the added incentive the Microsoft Rewards program offers. We aim to grow in ways that continue to provide value to our members, and we monitor feedback to ensure satisfaction. We appreciate the enthusiasm and loyalty of our Microsoft…

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