Midwest Real Estate Data Partners with Zenlist for MLS Mobile App | Laptop News

One of the largest MLS regions in the country is partnering up for a mobile application.

Midwest Real Estate Data — which manages Chicagoland’s MLS — is integrating its data system with Zenlist, allowing all MRED agents and their clients to access the more user-friendly mobile platform.

“One of our top subscriber requests has been to provide a better mobile app experience for the MLS,” MRED President and CEO Rebecca Jensen said. “Working with Zenlist provides that alternative system … meeting our subscribers where they are working the most.”

More than 5,000 agents within the MRED MLS region are already using Zenlist, including agents at @properties Christie’s International Real Estate, which has an agreement with the company. 

Thad Wong, @properties Christie’s International Real Estate co-founder, said agents like using Zenlist because it allows their clients to browse for themselves, via a code provided by the agent they are working with, which “reinforces the relationship between the agent and the consumer by having their search in a portal that the agent also has access to.”

When agents rely exclusively on MRED to set up an MLS search for their clients, it is “a disservice” because the “search experience and content” sent to clients was “embarrassing” in comparison to what companies like Redfin, Zillow or Trulia offer, Wong said.

Zenlist, whose founder and CEO is Tom MacLeod, can show users all MLS listings, as well as “pre-market” properties listed on the MLS as private — whereas platforms such as Zillow don’t include such pre-market listings in many places. The client portal allows direct communication with agents.

Users eventually will be able to use Zenlist to edit listings, access documents and do everything they…

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