The Instagram and TikTok wars continue as Chinese tech giant ByteDance prepares to launch new photo app.
Instagram, owned by Meta, created its reels feature in 2020 to compete with TikTok’s rise in popularity, and now, TikTok appears to be preparing to launch a photo and text app to compete with Instagram.
The news began leaking last month when some TikTok users took to Reddit to share screenshots of notifications they had been receiving on the upcoming launch.
“As part of our continued commitment to innovating the TikTok experience, we’re exploring ways to empower our community to create and share their creativity with photos and text in a dedicated space for those formats,” TikTok said in a statement.
The app, called TikTok Notes, will not be broadly available at this time, a TikTok spokesperson told USA TODAY Friday. The testing phase of the app isn’t currently being rolled out in the U.S., they said.
Though TikTok users log more time on its app, Instagram is still seeing more downloads. TikTok still trails behind Instagram in accounts created, TikTok with 1.12 billion users and Instagram with 1.47 billion.
A peek at TikTok’s new app
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