“Core Tech stands as both a testament to Samsung Electronics’ past innovations and a guiding beacon for the future, encompassing our social responsibility moving forward.”
– Moohyung Lee, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics
The Bespoke AI Washer & Dryer Combo, featuring Digital Inverter Heat Pump technology, was a showstopper at Samsung Electronics’ booth at IFA 2023. This innovative product attracted the attention of many visitors for its ability to seamlessly handle both washing and drying functions within a single machine — all while improving space efficiency in compact laundry rooms. Powering this appliance’s capabilities is none other than “Core Tech,” a philosophy that underscores Samsung’s home appliances.
▲ The Bespoke AI Washer & Dryer Combo, built from Samsung’s Core Tech philosophy, stole the spotlight at IFA 2023 with its cutting-edge innovation.
Introduced at this year’s IFA, the Core Tech concept reveals the vision behind Samsung’s home appliances as well as what drives the company to consistently push the boundaries of innovation. Through this three-part series, Samsung Newsroom will dive into the essence of Core Tech, showcasing its diverse applications in Samsung’s home appliances.
Inside Samsung Home Appliances: Core Tech
“When we first kicked off with developing the Bespoke AI Washer & Dryer Combo, we weren’t seeking opportunities for moderate changes. We were aiming to create something completely different,” said Moohyung Lee, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics. “I focused on securing enough time and freedom for our engineers to explore. Driven by…